With Web3, creatives across industries and disciplines have found an undeniable home. The commitment to selling your work directly to your fans is everything creativity is all about. One such visionary is Grammy-winning singer-songwriter Miguel, who has steadily made a name for himself as one of Web3’s most outspoken supporters. With his recently established membership-based lifestyle solutions brand S1C, he hopes to harness the power inherent in blockchain technology and its underlying concepts. That is, decentralization. “A creative renaissance is already happening through NFTs, blockchain, and Web3. Web3 has always been about artists (or creators) and consumers. It’s really about those two people, not the business in between,” Miguel speaks behind the latest episode of nft now. So what exactly is S1C? S1C — short for Schedule 1 Concept — is a brand that hopes to live up to its name. “DEA is basically [the idea of] Schedule Controlled Substances From. Schedule 1 [refers to] most illegal, most forbidden, most forbidden [substances,]”The singer said. “I think greatness always challenges the status quo. I want to build a brand and build something that can carry that energy and hopefully inspire people to continue on whatever path they take to their greatness. ”
Miguel’s S1C, REO and learning to break the herd
We also spoke with visual artists and music producers during our work with Miguel and S1C Registration and Electoral Office, the singer’s longtime collaborator and friend, who walks us through the background of Miguel’s 2021 single So I Lie and its accompanying art. We also got a sneak peek at S1C’s upcoming collaboration with Midnight Rave. S1C is a lifestyle brand whose business model revolves around selling physical products. S1C’s product line will include products ranging from homewares to jewelry and eventually technology. But to start the line, S1C sold clothes. “I started with clothing, something tangible, visual. It’s an evolving medium that inspires a lot of creativity,” Miguel said. True to S1C’s status as a responsible brand, Miguel also takes us on a tour of the brand’s factory, where its coveted clothing line is designed and produced. To ensure these garments are made, Miguel says all the fabrics used to create S1C are sourced by the singer himself and consist mostly of dead stock fabrics that would otherwise go to landfills. To wrap up our time together, the singer asked, “Why do we have to abide by the status quo? Why not build what’s possible?” Given the direction S1C has taken in its first year of operation, we can’t wait to see Miguel how the huge potential and high expectations for the future will play out.
