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Automobili Lamborghini unveiled its second epic road trip series on Monday, which consists of a monthly price reduction campaign that continues, according to information shared by Lamborghini marketing director Christian Mastro and nft now in an interview. By March 2023. The event was launched on August 8, 2022 in partnership with Web3 studios NFT PRO and INVNT.ATOM. It consists of four animated NFTs featuring the Aventador SVJ Roadster depicted in various scenes on the Moon and Mars. The fourth NFT collected each month is a one-of-a-kind piece, limited to 63 editions. Starting with the second series, Lamborghini also offers new utilities and benefits for its Epic Road Trip NFT.
why it matters
This isn’t Lamborghini’s first foray into NFTs, but it’s by far the biggest and most important. The epic road trip will run for eight months and culminate in a special reveal, the details of which the company is keeping under wraps for now. Balancing such a large timescale is an exclusivity factor for the series, that only four NFTs will be released per month for four days at a time. “[At Lamborghini,] We always try to be unexpected, which is one of the values of the brand,” Christian Mastro now explains in an interview with nft. “For us, NFTs are really something that can make a big difference in a world that is becoming a mix of digital and physical. one of the things. I think it’s important for owners, not just fans, to be able to enjoy Lamborghinis in different spaces. True to the theme of the campaign, the different locations provided the backdrop for the NFT animation, including locations in space and iconic cities around the world. In honor of the company’s founding in 1963, three “regular” NFTs dropped each month Selling for $196.30, while the fourth special edition NFT sells for $1,963. To reward collector loyalty, those who purchased all monthly NFTs (three regular or three regular plus a limited edition fourth NFT) will get a special NFT at the end of the event.
what’s next
more practical. Lamborghini is introducing new features to the range ahead of the September price cut. Fans who purchase three of a month’s regular NFTs will receive priority access to the fourth rare NFT of the month one hour before the public release. Those who collect all 8 of the rare NFTs in every drop will complete what the company calls a “golden” NFT puzzle in order to receive exclusive benefits for their owners at the end of the campaign. These collectors will also receive a Lamborghini GLB file, allowing them to “virtualize” the Lamborghini model to be determined in the virtual world.
Those who purchase two full monthly collections through Lamborghini will receive digital artwork created exclusively for the event by Lamborghini head of design Mitja Borkert. All NFT collectors from the first four months will have the opportunity to take a special tour of the company’s Sant’Agata Bologna headquarters. Mastro believes that the company’s January 2022 release of five Lamborghini Ultimae NFTs from Swiss artist Fabian Oefner, in addition to a 1 of 1 NFT of the last Aventador Coupé ever produced, in April helped the company understand Enthusiastic base of their fans and customers, Archipelago As a brand that prides itself on innovation and adventure, entering NFTs was a natural fit for the company. The company emphasized the value of Web3 media for a brand like Lamborghini. They’re not just an occasional publicity stunt or revenue stream, they’re a way to bring a brand into the future. “That’s what the new generation is looking for,” Mastro explained. “I remember when I was a kid I was collecting stickers of football players and cars. A new generation is collecting stuff on phones. NFTs are as important as any other licensing business we have.” But wait! there are more:
