Google Play, Google’s app store, announced an update to its policies that will allow developers to incorporate cryptocurrency and token transactions into their apps and games. The measure aims to encourage innovation and offer users experiences in the world of cryptocurrencies. According to the statement, signed by Joseph Mills, group product manager at Google Play, the possibilities that are now considered valid include rewarding users with non-fungible tokens (NFTs) and other blockchain-based assets. These new capabilities are expected to boost the creativity and business of developers, says the manager. Beyond the importance of the announcement and its impact, Google also emphasizes its responsibility to protect users and maintain transparency in all transactions. Therefore, developers will need to clearly inform users about the tokenized digital assets that are sold or can be earned through the applications. Besides, promotion of potential winnings from gambling or trading activities is prohibited. In order to accept payments, apps must comply with Google Play’s policies on gambling.
NBA Top Shot, a renowned app related to tokens and cryptocurrencies, on Google Play. Source: Google Play.
Google Play hosts a variety of blockchain-related apps, and we know our partners are excited to expand these offerings to create more engaging and immersive digital experiences with tokenized digital assets like NFTs. Joseph Mills, Group Product Manager at Google Play.
Finally, Mills points out that the new guidelines were developed in collaboration with the application and game programmers themselves. He further assured that Google Play will continue to support its partners and is in talks with other industry players to further improve support for blockchain-based experiences, including the development of secondary markets.