NFTs are much more than generative PFP items you might stumble upon while browsing social media. But for many, the traditional concept of NFTs is rooted in a field far from art: play-and-earn (P2E) games. This is especially true in Asian countries, where P2E experiences like the beleaguered Axie Infinity reign supreme in a recent analysis by CashNetUSA measuring the world’s most popular NFTs by region. According to a recent press release, enter TechStorm — a digital esports media network based in Singapore that aims to serve as a regional hub for Web3, facilitating collaborations ranging from gamefi (gaming and decentralized finance), NFT placement, DAO formation, and more.
Emerging NFT Markets in Asia
To build a Web3 service in Asia, location is critical. Based on aggregated user search history, CashNetUSA’s analysis identified Singapore as the country with the most interest in NFTs. With this move, TechStorm hopes to foster wider consumer acceptance of NFTs and Web3 in general, a group that has been one of its biggest critics: gamers. In addition to cultivating NFT acceptance among its core audience, TechStorm hopes to profit from the growing popularity of all things irreplaceable in the East. Due to their geographic location, they are also uniquely positioned to serve neighboring Southeast Asian markets, including Indonesia and the Philippines. This is important because both countries are among the largest NFT markets in Asia, just like Singapore. “We identified a huge market opportunity for newcomers looking to enter a fast-growing non-curated NFT market like OpenSea,” TechStorm founder Debbie Lee said in a press release. “Our goal is to build on its strong consumer value by accumulating Unique projects recognized for their advocacy, helping them navigate the NFT space and increase selectivity.” “This is a great way to introduce the world of NFT and Gamefi gaming to TechStorm’s audience of 92 million across 11 regions in Asia. The community, aged between 18 and 34 – they are eager to discover new NFT drops, Gamefi trends and projects,” she said.
What’s in TechStorm
To that end, TechStorm plans to include a “specially curated project across Asia designed by Gamefi and the Asian NFT creator community” in its upcoming Web3 “Media Launchpad,” Lee said. The initial series of projects will also include Affyn’s Generation Zero Buddies – a collection of NFTs that will serve as the entry point to NEXUS World, Affyn’s P2E virtual world experience. After this launch, TechStorm will continue to curate and plan to showcase Gamefi and NFT creations in the Asian community through its upcoming content section “The Drop”. Known for its esports, gaming and technology coverage, TechStorm believes its audience is ready to dive into Web3. We’ll have to wait and see if they buy or react negatively.